Professional Photos - A Must-Have for a Successful Sale

How to get more showings, sell your house faster & for more money

The photographs of your home are extremely important, so only list with a REALTOR® that uses a professional photographer.

People who have shopped for a home lately understand the impact of quality pictures in effectively marketing a property for sale, especially when looking at listings online. Ninety-eight percent of home buyers who searched for a home online said that photos were among the most useful features of real-estate websites, according to research from the National Association of Realtors (NAR).

Professional photographs are an important step in marketing your property. You want people to react to the images and take action. When people are searching for homes, they search by price range, location, number of bedrooms, and bathrooms. But once they have their list, the visual images become a large and important part of the decision to view and ultimately buy.

As an example, IMOTO, a company that takes photos for both sellers & REALTORS® compared 350 similar listings in the same ZIP code (yes a US company and example but the same holds true in Canadian markets).

Listings that used professional photographs sold 50% faster and 39% closer to the original listing price. A New Orleans statics company found that professional photographs were viewed 118% more than comparable listings without professional photos, that’s a HUGE difference.

The first image people see is a photo of the exterior of your house, this is what grabs their attention and prompts them to click through to more images that showcase the rest of the house. Make sure it's a good one. If you’re listing your property you should be demanding quality pictures to market your home.

You can see for yourself the difference professional photos make in having a place look its very best. All the above photos are of the same property, I don't think I need to tell you which ones were done by a pro.

And just for fun, check out these really, really bad photos that have been found on MLS systems throughout Canada and the US:

For a free, no-obligation evaluation of your property and details of how I professionally market homes in Calgary and the surrounding communities please email or call 403.397.3706.

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Data is supplied by Pillar 9™ MLS® System. Pillar 9™ is the owner of the copyright in its MLS®System. Data is deemed reliable but is not guaranteed accurate by Pillar 9™.
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